“Gator” a new message for Health Canada, uses atypical cinematic techniques and computer graphics. For the shoot a high end technologies was needed, including a motion control system, submersible lenses, automation system for VFX and mechanical fluids. Some digital manipulations have use to add fluidity and to complete everything. The post production was made by Fly studio, a close collaborator of the Director .
Signed by Christian Langlois, commercial film director at Les Enfants in collaboration with the agency Ogilvy, Gator is smart visual metaphor which means educating Canadians at risk of food poisoning and safety of our domestic life. Here a sneaky alligator appears in the middle of a kitchen sink. The danger does not always come from where you think. Like its last, this message directs us to the website and data base of the federal agency, where you can find valuable advice on health and safety.
Note, the last campaign which Health Canada collaborates with Ogilvy and director, have been served 2 Awards of Excellence by the Rx Club Awards of New York in last December and have been showed at the Talent Gallery of Adweek 2012 and won 2 silver at the Summit Awards in 2012.
Advertiser: Health Canada, Government of Canada
Clients: Karine Goneau-Lessard, Natalie Cusson
Agency: Ogilvy Montreal
VP Creation: Martin Gosselin
Creative director: Gavin Drummond
Creatives: Thembi Lassiter, Mathieu Roy
Customer Service: Lina Castrechini
Electronic producer agency: Johanne Gougeon, Marie Claude Langlois
Production house: Les Enfants
Director: Christian Langlois – Les Enfants
Executive Producer: Céline Ceillier – Les Enfants
Cinematographer: François Dutil
Production designer: Jean Francois Campeau
VFX and props: Etienne Proulx
Production Manager: Stéphane Guérin Lajoie
Coordination: Morgane Pearon – Les Enfants
Post production: Fly Studio
Music: La Majeure
Sound: Luc Prefontaine – Studio La Majeure