Commissioned by the Washington Department of Health and directed by Chel White, these are anti-smoking ads intended for adolescents. The concept is to communicate that smoking would make oneself unappealing to one’s peers. The thinking was this approach would resonate better with kids than a message about health concerns, which for most kids are far off on the horizon.
Both public service ads were produced at Bent Image Lab, Portland Oregon. The advertising agency was Sedgwick Rd.