Multi-vitamin, multi-platform with Centrum… 

Centrum respresents one of Lifestyle’s largest partnerships for FY15/16 with the brand looking to target the groups premium and discerning audience. Due to the need for sensitivity when working in the health and well-being space, developing content for a pharmaceutical brand presented its own set of unique challenges What resulted was a healthy (pun intended) content strategy focusing on leading an active, healthy lifestyle – with an emphasis on the beneficial role that supplements can play. Led by credible foodie favourites Sammy & Bella. the campaign features 11 individual TVCs consecutively rolling out across a 6 month broadcast; 7 shortform pieces with interviews along with advice from Australia’s leading health and fitness experts. A wealth of specially curated supporting editorial was activated across the Centrum-partnered digital hub. Find out more at lifestyle.com.au/yourhealth

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