IBM Watson Health, Cambridge, Massachusetts

Working with creative partners IBM Brand Experience & Design and Athletics New York, Universal Everything reimagined the moving identity of Watson: IBM’s face of cognitive computing.

To bring IBM’s iconic AI avatar to life, Universal Everything played with the core theme of ‘Watson illuminates’ – developing and exploring the world of Watson. The studio explored what Watson is made of, his behaviour, personality and how he affects the world in which he lives.

Likes: 25

Viewed: 4683



Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: