Normally we pride ourselves in coming up with very original ideas, but this time we’re proud to say we ripped the whole thing off. We stole all of our brilliant ideas from the cosmetics industry and applied it to the world of houseplants. The store we built, the product we developed, the images we used: all flagrant copies. Because stealing is the sincerest form of flattery. And, sometimes – like in the case of this print / retail / online campaign for Germany and The Netherlands – crime does pay.