CANADA HEALTH – Making Of Drug Prevention

Making of the last campaign for Canada Health signed by Ogilvy for the drug prevention national program among young Canadians. A new platform that highlights the adverse effects and the indelible traces of drug use by among teen and kids, including marijuana and prescription drugs. A highly visual-provoking campaign, filled with emotion. Messages and images symbolically powerful shocks, was directed by Christian Langlois, film director at Les Enfants. This is the fourth collaboration of Ogilvy and Canada Health with the director.

In a contemporary signature, this visual treatment framed with finesse the high fragility of the teens through creative use of the world of glass. A mixed media techniques and direction: shooting live, animation, animated 3-D, which can strength in a beautiful meeting of crafts, glass sculpture, visual arts, painting with new technologies: high-speed motion control camera, animation 3d, live vfx and developed post production. The postproduction was well executed by the talented team from Fly Studio. The powerful emotional charge of his messages we owe to the wonderful music of Jean Phi Goncalves XS, talented composer and former member of Beast and Plaster.

Product: Drug Prevention
Client: Canada Health – Government of Canada
Clients: Karine Goneau-Lessard, Katharina Simioni, Erin Rogers, Kelly Bagg
Agence: Ogilvy
Creative VP: Martin Gosselin
Creative Director: Gavin Drummond
Copywriter: Mathieu Roy
Artistic Director: François Léandre
Account Directors: Lina Castrecheni
Account Executive: Zayneb Kadiri
Broadcast Producer: Nycole Lemonde
Film Director: Christian Langlois, Les Enfants
Executive Producer: Céline Célier, Les Enfants
Production House: Les Enfants, Montreal
Director of Photography: Ray Dumas, Sessler
Speed Arm Operator: Jerry Andrew
Production designer: Jean Francois Campeau
VFX and props: Étienne Proulx
Production Manager: Stéphane Gérin Lajoie, Les Enfants
Production Coordinator: Cloé Fortin, Les Enfants
Cut Editor: Greg Kaufman
Postproduction and animation: Fly
Music: Jean Phi Goncalvez, XS
Mix: La Majeure

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